University of Novi Sad Technical faculty "Mihajlo Pupin" Zrenjanin


Theoretical teaching

Definition of strategic management. Strategic analysis of surrounding factors. Place and role of objectives in an enterprise. Factors of making strategic objectives of enterprises. Mission of an enterprises. Process of strategic planning. Basic types of strategy. Analysis of economic sector and Porter generic strategies. Strategic business organizations. The problem of management evaluation. Business decision-making. Decision-making process. Team decision-making. strategic and other decisions. Development of an enterprise. Strategies  (directions) of product development. Modern concepts of product development. Sources of innovations and managing innovations. Notion and historical development of benchmarking.  Aspects and fields of benchmarking implementation. Types of benchmarking. Factors of benchmarking process. Deficiency and ethical aspects of benchmarking. Reengineering of business processes.

Practical teaching

Market research. Management of production program. Life cycle of a product. Development phases of products. SWOT analysis. Models of portfolio. Benchmarking process. Effects of reengineering. Models of strategic decision making. Phases of decision-making process. Methods of multicriteria analysis.


General information

Study program: Engineering management – Basic academic studies


Semester: 8

Lectures: 3

Exercises: 3



Milan Nikolić, Associate professor




[1]    Nikolić, M. (2007). Strategic management, Zrenjanin: Tehnički fakultet “Mihajlo Pupin”.